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Aastra 700™ Reseller FAQs

What happened to the MX-ONE™ Compact?
The Aastra 700 (A700) is an evolved version of the MX-ONE Compact. With the latest release the MX-ONE Compact not only adds new features and functionalities, it is also getting a new name as part of a corporate branding initiative. So, the A700 is the MX-ONE Compact – only better!
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What is the A700™?
The A700™ is a full-featured IP-PBX solution with a complete suite of applications. Targeted at businesses with up to 1,000 users, it can scale seamlessly to tens of thousands of users while maintaining the original investment in hardware and licenses. Based on the proven MX-ONE IP telephony platform, the A700 provides productivity enhancing tools such as unified messaging and integrated mobility which allow users to be reached via a single number, and they can enjoy the features usually provided by an office desk phone on their mobile phone.
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What is the target market for the A700?
The target customers are new customers and replacement scenarios requiring an IP-PBX solution for up to 1,000 users. It is ideally suited for companies looking to get the benefits of unified communications (UC) such as increased productivity, efficiency and integration with existing business processes. It is also a great fit for customers with a strong need for mobility. The A700 combined with its applications can be tailored towards a variety of industry segments.
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What is the value proposition for the A700?
The A700 helps small and medium businesses address challenges in a number of ways:

• Save Money
  • Deploying VoIP allows them to save money on long distance costs
  • Features such as integrated mobility providing one number reachability, unified messaging and auto attendant increase employee productivity
  • It’s easy to manage so fewer IT people are needed to provision and manage the system, and it can be managed from a central, web-based interface
  • More efficient hardware with a smaller footprint saves energy costs
• Better support for remote and mobile employees:
  • A700’s integrated mobility features allow employees to be reachable on any device (deskphone, softphone, mobile phone, home phone, etc.) from one number
  • Aastra Mobile Client (AMC) allows employees to have the same features on their mobile phone as they do on their desk phone
  • Free seating allows an employee to login to a deskphone at a remote location and access their personalized settings
  • For employees who are primarily mobile within the office or campus environment, A700 supports wireless endpoints such as SIP DECT handsets
• Enable employees to be more productive:
  • Being reachable anytime, anywhere via a single point of contact increases productivity
  • Unified Messaging allows employees to access all their messages – voicemail, email, fax – in a single inbox
  • Applications such as auto attendant, and point-and-click desktop solutions for receptionists and call center agents means calls get routed to the right person in the most efficient manner
• Increase responsiveness to customers:
  • Remote office and mobility features allow employees to be accessible anytime, anywhere, on any device
  • The operator console applications give receptionists a real-time view of employee availability, allowing them to route the call to the person who can handle the call most quickly and efficiently
  • A700’s contact center application further enables “first call resolution” through its patented skills-based routing algorithms and sophisticated agent and supervisor applications

What are the differentiators of A700 versus other products?
A700 offers many competitive advantages over competing products including the following:

• A700 is a specially packaged version of the well established MX-ONE platform for medium to large enterprises. Therefore, it comes complete with hundreds of features, including integrated applications for unified messaging, mobility, operators, contact centers and more, allowing small and medium businesses to benefit from the same features and applications enjoyed by large businesses.
• A700 offers an industry-leading integrated mobility solution which allows employees to be reachable anywhere, anytime on any device. A700 includes a number of features and options in support of mobility including:
  • Personal Number allows employees to be reachable on multiple devices using one number and to set profiles defining when and how they want to be reached
  • Mobile Extension works on most cellular phones on the market today, and allows employees to access features and control calls in a way similar to any other corporate extension
  • Aastra Mobile Client (AMC) provides smartphones users with an easy-to-use graphical interface for accessing and controlling features
  • Mobile Least Cost Routing allows calls to be routed in the most cost efficient manner automatically, a feature that can provide a very fast Return on Investment (ROI) for users who travel internationally
  • Support for Dual Mode phones allows businesses to save money on cellular costs and to provide the user with better indoor coverage by switching the call to the WiFi network when in range.
• Based on an open architecture, A700 supports SIP, CSTA and other open interfaces which enable smooth integration with the existing infrastructure and a wide range of third-party phones, gateways and new emerging applications of the future.
• The A700 supports up to 1,000 users, and when scaling beyond that, the original investment in the A700 hardware and software can be reused, so the customer’s investment is always protected.

What applications are included with the A700?
The A700 consists of a number of bundled base blocks and a set of tightly integrated optional components:

• Base components
  • A700 IP-PBX – consisting of a telephony server and a media gateway
  • Aastra OneBox – voicemail
  • A700 Managers – a web-based management tool providing a single interface to provision users on all applications, and a web-based tool for configuring the system
• Optional applications
  • Aastra OneBox – unified messaging (note: a small number of unified messaging licenses are included in the base package at no additional charge)
  • Auto Attendant
  • Aastra Mobile Client – mobility application (note: a small number of Aastra Mobile Client licenses are included in the base package at no additional charge)
  • Aastra InReach – attendant console
  • Solidus eCare™ Lite contact center

Is this a new product?
The A700 is a new bundled offering; however the platform itself is based on the proven MX-ONE platform, which has been deployed by over 55,000 enterprise customers worldwide.
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How does this fit in with other Aastra products?
Aastra has a complete line of enterprise communications solutions and products including PBXs, terminals and applications. Aastra’s IP-PBXs support businesses of all sizes:

• AastraLink Pro™ 160 is for small businesses up to 50 lines
• A700 is for businesses with up to 1,000 users
• MX-ONE is for medium to large or very large businesses

Does it work with Aastra SIP phones?
Yes, A700 supports a wide range of endpoints to suite the needs of various users. These include:

• Aastra SIP phones
• Aastra InTouch+ UC Client
• SIP DECT phones
• Analog phones
• Any SIP-compliant third-party desk phone or softphone

What kind of technical support is available for the A700 resellers?
The A700 unit hardware and application server come with a one year warranty, and RMA and advanced replacement is available to all active and registered resellers.

A700 software comes with one year of Basic software subscription, which includes all baseline maintenance releases. In addition there is an option to purchase a 3 year Software Assurance subscription for maintenance which also includes new feature releases.

Technical support must be purchased per system; resellers can choose between either 8-5pm support or 24x7 support for critical and major issues.

Aastra-provided on-site implementation support for resellers and their customers is also available at a discounted rate.
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What do you offer your reseller partners?
Aastra’s program provides our reseller partners a number of programs and tools including:

• Aastra marketing programs - promote products and provide lead generation through trade shows, advertising, lead generation campaigns, outreach programs to analysts and consultants, and more
• Channel Partner marketing support – collateral customizable with partner contact and logo, joint press releases and case studies on customer wins, and other individualized promotional activities
• Sales support – competitive analysis, proposal response library, pre-sales help with customer configurations , RFPs, etc.
• InfoChannel – a secure web portal which provides a single point of access for product documentation, sales and marketing materials
• Training – sales training via webinars and channel managers, web-based and instruction-led technical training
• Technical support - including an option for 24x7 support for critical and major issues
• Discounted demo equipment
• Aastra Dollars – a unique incentive program to reward resellers who meet a minimum quarterly purchase level

How do I learn more?
To learn more about the A700 visit:
www.aastrausa.com/A700

To learn more about becoming an Aastra reseller visit:
www.aastrausa.com/resellers

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